The Cholistan Jeep Rally stands as a vibrant celebration of culture, history, and adrenaline-fueled motorsport in the heart of the Cholistan Desert in Punjab, Pakistan. This annual event has grown to become a significant symbol of the region, attracting enthusiasts and spectators from across the globe.
History of the Rally
The rally, first initiated in 2005, was conceived to promote motorsports and tourism in the region. It was an endeavor to spotlight the enchanting beauty of the Cholistan Desert while also showcasing the racing skills of local drivers. Over the years, it has evolved into a widely acclaimed sporting event.